Ractigen Therapeutics
Branding | Web | Digital | Infographics
Ractigen Therapeutics is an early-stage pharmaceutical company creating first-in-class therapies designed to boost expression of therapeutic genes in diseased cells.
Brand perimeters were set, how to make a new therapeutic brand stand out in both the Chinese and U.S. markets? The inspiration came from the clients vision, to target and ‘turn up’ transcription of an endogenous gene. Key ideas centered around the company’s innovative process with therapies that ‘boost’. Working with the Chinese team we developed both an English and Chinese site full of diverse content from a dynamic pipeline to infographics.
